Hybrid Value Creation for SMEs
April 20, 2015
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„Push – Hybrid Value Creation for Future Business“ is a new project of S2B Marketing, which is carried out under the project management of „Münsterland e.V.“ and in cooperation with Westfälische Wilhelms-Universität (WWU) in Small and Medium Sized Enterprises” of the region.
Innovative solutions of combining products and services offer opportunities of new business models.
Intergrated Product-service Combination.
Two Workshops have taken place in the wider region: 1. in Stadtschloss Coesfeld 28.01.2015 (attended by 36 companies) and 2. in the Department of Business Administration of Münster University of Applied Sciences 20.04.2015 (attended by 40 companies). Next steps will be a one-to-one consulting activity of project staff with companies to develop ideas, concepts and business models on company’s level.
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Dr. Christian Junker (2nd f.l.), David Serbin (8th f.r.), Prof. Dr. Thomas Baaken (6th f.r.) and Balzhan (5th f.r.) – all Science-to-Business Marketing Research Centre introduced around 40 participants from SMEs to Hybrid Value Creation.
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