Science-to-Business Marketing Research Centre contributed to UIIN Conference 2016 in AmsterdamJune 02, 2016 |
The UIIN (Spin off by S2B Marketing Centre) Conference 2016 was attended by 412 participants from 61 countries. The Science-to-Business Marketing Research Centre (S2BMRC) as an official partner of the conference delivered a number of workshops and presentations:The Pre-Conference Workshop “Science-to-Business Marketing” took place at Amsterdam Science Park and was facilitated by Prof. Thomas Baaken and Friederike von Hagen Click here for more information The traditional Technology Transfer as a Push-Process has to be complemented by a Pull-Approach: Marketing deals with customers and their needs and potential benefits. Science-to-Business Marketing applies this approach to HEI’s research and university-industry interaction. In this workshop you will further develop your market-orientation and learn methods how to put this approach into practice. Also the Workshop offered a transfer of the new tool developed by S2BMRC “Business Potential Canvas” to not only industry but also to Society (“Benefitting Society Canvas”). Further S2BMRC’s team member contributions: Victoria Galan-Muros, Todd Davey, Carolin Plewa: An Integrative Classification Framework For The Results Of University-Business Cooperation Click here for more information Sue Rossano: The role of networking style with respect to entrepreneurial behaviour of academics Click here for more information Ixchel Brennan, Todd Davey, Cameron McCoy, Carolin Plewa: The challenge of Industry-University collaboration Click here for more information Tobias Kesting: Outsourcing of entrepreneurial activities: enhancing commercialisation or creating bottlenecks within the university ecosystems? Click here for more information  Prof. Dr. Thomas Baaken in front of the conference participants |