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July 26, 2018
Joint Conference on Technologies and Science-to-Business in Indonesia - S2BMRC and MUAS partnering with ITP


July 26, 2018
Best Presentation Award for Eva Sormani from S2BMRC




Prof. Dr. Carolin Plewa

Prof. Dr. Carolin Plewa
Adjunct Scientific Fellow

Professor in Marketing, University of Adelaide, Australia

http://www.ecic.adelaide.edu.au/


+49 (0) 251 83-65594


Selected publications relating to the topic of Science Marketing

Forthcoming publications (1)


Kliewe, Thorsten; Plewa, Carolin; Davey, Todd; Kesting, Tobias (2015): University-Business Cooperation: Individuals and organisations at the interface, International Journal of Technology Management (Type: Journal special issue)

Publications (17)


Books (3)



Plewa, Carolin (2010): Key Drivers of University-Industry Relationships and the impact of organisational cultural difference, Saarbrucken.

Plewa, Carolin (2010): Key Drivers of University-Industry Relationships: and the impact of organisational culture difference, VDM Verlag Dr. Müller

Baaken, Thomas; Plewa, Carolin (2007): Key Success Factors for Research Institutions in Research Commercialization and Industry Linkages: Outcomes of a German/Australian Cooperative Project. In: Sherif, M. H./ Khalil, T. M. (Eds.): Management of Technology. New Directions in Technology Management, The Netherlands, pp.75-89.


Journal papers (7)



Plewa, Carolin; Rampersad, Giselle; Johnson, Claire Rebecca; Baaken, Thomas; MacPherson, Greg; Korff, Nisha (2013): The Evolution of University-Industry Linkages ­ A Framework, in: Journal of Engineering and Technology Management, 30(1), pp. 21-44.

Plewa, Carolin; Korff, Nisha; Baaken, Thomas; MacPherson, Greg (2013): University-Industry Linkage Evolution: An Empirical Investigation of Relational Success Factors, in: R&D Management (RDM), 43(4), pp. 365-380.

Davey, Todd; Plewa, Carolin; Struwig, Mimie (2011): Entrepreneurship perceptions and career intentions of international students. In: Education + Training, 53(5), pp. 335-352.

Plewa, Carolin; Quester, Pascale; Baaken, Thomas (2006): Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships. In: International Journal of Technology Transfer and Commercialisation, 5(6), pp. 373-389.

Plewa, Carolin; Quester, Pascale (2006): Satisfaction with University-Industry Relationships: The Impact of Commitment, Trust and Championship. In: International Journal of Technology Transfer and Commercialisation, 5(1/2), pp. 79-101.

Von Hagen, Friederike; Hölscher, Volker; Plewa, Carolin; Baaken, Thomas (2006): International research customer satisfaction surveys and research provider surveys. In: International Journal of Technology Intelligence and Planning, (Eds.): Baaken Thomas / Sugasawa Yoshio; 2(2), pp. 210 - 224

Plewa, Carolin, Quester, Pascale; Baaken, Thomas (2005): Relationship Marketing and University-Industry Linkages: A conceptual framework. In: Marketing Theory, 5 (4), pp. 431-454.


Book chapters (2)



Davey, Todd; Plewa, Carolin; Galan-Muros, Victoria (2014): University-Business Cooperation Outcomes and Impacts – A European Perspective, In Kliewe T., Kesting, T., (2014), Moderne Konzepte des organisationalen Marketing / Modern Concepts of Organisational Marketing, Springer Gabler.

Davey, Todd; Plewa, Carolin; Galan-Muros, Victoria; (2014): University-Business Cooperation outcomes and impacts - A European Perspective. In: Modern concepts of Organisational Marketing. Springer Gabler, Wiesbaden


Conference papers (5)



Davey, Todd; Plewa, Carolin; Kliewe, Thorsten (2009): Attitudes to Entrepreneurship: What do 1st Year Business Students think? Areas of focus and improvement for universities in promoting and supporting student entrepreneurship, Proceedings der 6. Internationalen Konferenz AGSE Entrepreneurship Research Exchange, February 3-6, 2009, Adelaide, Australia, pp. 1267-1282.

Plewa, Carolin (2007): The Australian Best Practices in Science Marketing. In: AMSTAC (Eds.): Innovative Management of Technology Transfer, Beijing, China, pp. 177-186.

Plewa, Carolin; Quester, Pascale (2005): The Effect of A University's Market Orientation On The Industry Partner 's Relationship Perception and Satisfaction, Proceeding of 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, October 25-26, 2005, Tokyo, Japan, pp. 417-441.

Von Hagen, Friederike; Baaken, Thomas; Hölscher, Volker; Plewa, Carolin (2005): International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys (Germany and Europe), Proceeding of 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, October 25-26, 2005, Tokyo, Japan, pp. 384-394.

Baaken, Thomas; Plewa, Carolin (2004): Key Success Factors in Research Commercialization. In: Hosni, Y. A.; Smith, R.; Khalil, T. (Eds.): Proceedings of IAMOT 2004, 13th International Conference on Management of Technology, April 3-7, 2004, Washington DC, USA.

Presentations (20)

Plewa, Carolin; Korff, Nisha; Baaken, Thomas; Macpherson, Gregory (2012): Interrelationships between Dynamic Success Factors in University-Industry Linkages, at the 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities", Münster, Germany.

Plewa, Carolin (2007): The Australian Best Practices in Science Marketing, "China-EU Conference on Innovative Management of Technology Transfer" by AMSTAC (Association of the Management of Scientific and Technical Achievement of China), TII and Science Marketing Research Centre, 26.-28. September 2007, Beijing, China.

Baaken, Thomas; von Hagen; Friederike; Plewa, Carolin (2006): Performance by Markets - A new Way of Successful Research Commercialisation by Getting Research Closer to Markets, 2nd Workshop on the process of reform of University systems and sustainable economic competitiveness, Fondazione Giorgio on 04.-06. May 2006, Venice, Italy.

von Hagen, Friederike; Baaken, Thomas; Hölscher, Volker; Plewa, Carolin (2005): International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys(Germany and Europe), 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation and 1st International Conference/Workshop on Business, Technology and Competitive Intelligence, Tokyo,, Japan.

Quester, Pascale; Plewa, Carolin (2005): The Effect of A University's Market Orientation On The Industry Partner's Relationship Perception and Satisfaction, 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation and 1st International Conference/Workshop on Business, Technology and Competitive Intelligence, Tokyo, Japan.

Baaken, Thomas; von Hagen, Friederike; Hölscher, Volker; Plewa, Carolin (2005): International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys(Germany and Europe), 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 18.-19. October 2005, Pretoria,, South Africa.

Baaken, Thomas; Plewa, Carolin; Quester, Pascale (2005): Science Marketing: Best Practice, Research Agenda and a Conceptual Framework, 12th Biennial World Marketing Congress, 06.-09. July 2005, Münster, Germany.

Plewa, Carolin; Quester, Pascale (2004): 'Champions' and University-Industry Relationships, 12th International Colloquium on Relationship Marketing on 04.-06. December 2004 in, Hamilton, New Zealand.

Baaken, Thomas; von Hagen, Friederike; Plewa, Carolin (2004): A Study of Research Customers: Overall Satisfaction and Recommendations for Improvements, Australian & New Zealand Marketing Academy Conference on 29. November - 01. December 2004 in, Wellington, New Zealand.

Plewa, Carolin; Quester, Pascale; Baaken, Thomas (2004): Marketing Orientation in University-Industry Linkages, Australian & New Zealand Marketing Academy Conference 29. November - 01. December 2004 in, Wellington, New Zealand.

Plewa, Carolin (2004): Marketing komplexer Dienstleistungen und Produkte am Beispiel der Forschung, , Münster, Germany.

Plewa, Carolin (2004): Characteristics and Key Success Factors of University-Industry Linkages: a relationship perspective, 3rd Conference on Science-to-Business Marketing and successful Research Commercialisation, Brussels, Belgium.

Plewa, Carolin (2004): Characteristics and Key Success Factors of University-Industry Linkages: a relationship perspective, 2nd Conference on Science-to-Business Marketing and successful Research Commercialisation, Münster, Germany.

Plewa, Carolin; Quester, Pascale (2004): Modelling Successful Innovation-Oriented University-Industry Relationships, 5th International CINet Conference on 22.-25. September 2004 in, Sydney, Australia.

Plewa, Carolin (2004): Science-to-Business Marketing, Workshop: Die erfolgreiche Vermarktung von Forschung, Fachhochschule Köln, Cologne, Germany.

Plewa, Carolin; Quester, Pascale (2004): Organisational Culture Difference and University-Industry Relationships: An exploratory study, Marketing Science Conference, Rotterdam, Netherlands.

Plewa, Carolin (2004): Science to Business Marketing, Guest Lecture Fachhochschule Münster, Münster, Germany.

Baaken, Thomas; Plewa, Carolin (2004): Key Success Factors in Research Commercialization, Conference "International Association of Management of Technologies" (IAMOT 2004), 03.-07. April 2004, Washington D.C, United States.

Plewa, Carolin (2003): Characteristics and Key Success Factors of University-Industry Linkages: A Relationship Perspective, Science Marketing: A Talkfest on Successful Research Commercialisation New and Inspiring Aspects from Australia and Europe, Adelaide, Australia.

von Hagen, Friederike; Plewa, Carolin (2003): Survey of Research Clients in South Australia, Science Marketing: A Talkfest on Successful Research Commercialisation New and Inspiring Aspects from Australia and Europe, Adelaide, Australia.

Contact


For more information, please contact:


Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences


+49 (0) 251 83-65690
Email


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