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July 26, 2018
Joint Conference on Technologies and Science-to-Business in Indonesia - S2BMRC and MUAS partnering with ITP

July 26, 2018
Best Presentation Award for Eva Sormani from S2BMRC


S2BMRC is globally recognised for research in interface between universities and industry

The Science-to-Business Marketing Research Centre is world recognised for the project partnership approach to UBC. Conducting research in UBC including projects delivered for all UBC stakeholders:
  • Government - The study on cooperation between European private and public organisations delivered to the EC and the Leadership Development Program on Technology Transfer in the ALFA3 project
  • University - Research Customer Satisfaction Surveys (Portugal, South Africa, Germany, Japan, Australia), Science-to-Business - Change Management to Enhance Knowledge Transfer and Partnerships between the HEIs and their economic context (in cooperation with 28 universities)
  • Business: WILO (customer satisfaction and need analysis), Windmöller & Hölscher (Development of a strategy and deriving operative measures for enhancing the cooperation between Windmöller & Hölscher and universities),
  • UBC intermediaries: Research Provider Studies in Germany and selected European countries, Institute for textile engineering of RWTH Aachen (SME-customer demographics-analyses in the border region Aachen and determination of the reasons for a lukewarm interest in a cooperation with ITA and the 3T GmbH), ProTon Europe (University Interaction with Industry).

Further highlights include:

  • Developer of the 'Responsible Partnering Handbook' supported by the European Organisations including European Universities Association (EUA, Brussels), Pan-European network of Knowledge Transfer Offices (ProTon Europe, Brussels), The European Association of Research and Technology Organisations (EARTO, Brussels), The European Industrial Research Management Association (EIRMA, Paris)
  • Leading centre for the development of approaches to university/industry partnerships, as used by Coventry University
  • Development of the "Science Marketing Toolbox" including 58 instruments to assist Science Marketing
  • Developer and publisher of the TechAdvance ? Technology Evaluation Handbook which provides a method for the evaluation of technologies
  • Incubator of the University Industry Innovation Network (UIIN)
  • Author of the "The State of European University-Business Cooperation" during the "DG Education and Culture study on the cooperation between Higher Education Institutions and Public and Private Organisations in Europe"
  • Organiser of the international 'Science-to-Business Marketing' Conferences held in German, Belgium, China, South Africa, Japan, Australia and France. Topics covered during the conferences were: extracting the value out of university-industry interaction, driving innovation from Science-to-Business , innovative management of technology transfer, business, technology and competitive intelligence, science-to-business marketing and successful research commercialisation

Publications about us

If you like to know more about Science-to-Business Marketing and the successful history of the centre and Münster University of Applied Sciences, please feel free to read paper and books chapters written about our case:

Schröder, Carsten; Baaken, Thomas; Korff, Nisha (2012): The Triangle for Innovation in Knowledge Transfer and Partnering at Münster University of Applied Sciences, in: Gorzka, Gabriele (Ed): Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany, Kassel, pp. 61-78. (ISBN 978-3-86219-412-4)

Kliewe, Thorsten; Baaken, Thomas; Kesting, Tobias (2012): Introducing a Science-to-Business Marketing Unit to University Knowledge and Technology Transfer Structures: Activities, Benefits, Success Factors, in: Szopa, Anna; Karwowski, Waldemar; Ordóñez de Pablos, Patricia (Ed.): Academic Entrepreneurship and Technological Innovation: A Business Management Perspective, Hershey, pp. 53-74. (ISBN 978-1-4666-2116-9). (Refereed Journal Article)

Dottore, Antonio; Baaken, Thomas; Corkindale, David (2010): A Partnering Business Model for Technology Transfer, in: International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 12, No. 2, pp. 190-216. (ISSN 1465-7503)

Baaken, Thomas; Schröder, Carsten (2008): The Triangle for Innovation in Technology Transfer at University of Applied Sciences, in: Laine, Kari; van der Sijde, Peter; Lähdeniemi, Matti; Tarkkanen, Jaakko (Eds.): Higher Education Institutions and Innovation in the Knowledge Society, Helsinki, pp. 103-116. (ISBN 978-952-67165-0-3)


For more information, please contact:

Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences

+49 (0) 251 83-65690

Learn more about us

Our 2015 brochure
in English

Key initiatives

The State of University-Business Cooperation
Our project, our portal

S2B publication list
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